Coventry University
Campus: Coventry University , Coventry
Advertising and Marketing
1.0 Year • 100% Funding Available
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    Average Graduate Salary / Year

To achieve long-term success, businesses need to provide the products and services their customers require and they rely heavily on marketing professionals to do this. The study of marketing is therefore grounded in the understanding of customer needs, the environment in which companies operate and their competitors.

We will consider the broader implications of marketing and its impact upon consumers, society and other stakeholders, such as managing corporate reputation, advertising psychology or the sensitivities of marketing across different countries and cultures. You will be exposed to the newer ways of achieving competitive advantage in today’s business environment. For example, the extensive use of analytics and the various market research techniques used in decision making.

As the course progresses, you will study a variety of advertising and marketing topics, including creative development, copywriting, brand management and development, media consumption and selection and communications management.

Since marketing is a discipline that requires hands-on experience of conducting and managing activities, you will apply your marketing knowledge more extensively in the second semester. You will learn to appreciate the importance of how messages are received and encoded by society, and understand the power of marketing imagery and how this can have positive and negative impacts upon consumers and society.


  • Principles of Marketing
  • Consumer Behaviour
  • Strategic Advertising Management
  • Marketing Communications
  • Managing Corporate Reputation
  • Advertising Psychology
  • Global Marketing
  • Digital Marketing
  • Global Professional Development - Consultancy
  • Dissertation or Company Internship

What do I need to get in?

First, we need to know the country where you finished school or are currently studying in!

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United Kingdom

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Entry Requirements for: United Kingdom


Overall of 160 in United Kingdom Scale .
Graduates of this course can pursue a wide range of career opportunities in marketing or communications agencies, in-house marketing departments or the rapidly expanding digital, direct and interactive marketing industry.

Do I Have To Pay?

Not if you are a National of one of the following countries:

Austria, Belgium, Bulgaria, Croatia, Cyprus, Czech Republic, Denmark, Estonia, Finland, France, Germany, Greece, Hungary, Ireland, Italy, Latvia, Lithuania, Luxembourg, Malta, Netherlands, Norway, Poland, Portugal, Romania, Slovakia, Slovenia, Spain, Sweden, Switzerland, United Kingdom

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Your funding value: £19.000

Unfortunately, there is no funding available for you.

Congratulations, you are eligible for 100% tuition fee funding from the British Government. For more information visit our Student Finance page.

After submitting your application to the University, and being accepted, Ucademics will guide you through all the steps needed for you to apply to the student finance program.

UK and European Union students are eligible for a Tuition Fee Loan given by a British Government Organization called Student Finance England, which is paid directly to your university, independent of your grades or your family’s income.

EU/UK students
International students
£ 10,650
£ 15,050

Tuition Fees are paid per year. The value above represents the tuition fee for the 2018/2019 academic year.
The tuition fees might be subject to minor increases each year due to inflation.

15 January 2020

Applications for the majority of undergraduate courses should arrive at UCAS by 18:00 (UK time) on this day (check course details in our search tool for the correct deadline). The reference needs to be completed before the application can be sent to us.

25 February 2020

UCAS Extra opens

06 May 2020

Universities due to respond to applications submitted by 15 January

30 June 2020

If an application is sent to us by 18:00 (UK time) on this day, we’ll send it to the chosen universities or colleges. Applications received after this date will automatically be entered into Clearing.

05 July 2020

Last day of UCAS Extra

06 July 2020

UCAS clearing opens

21 September 2020

The final deadline for applications to 2019 courses. Applications must arrive at UCAS by 18:00 (UK time).

20 October 2020

The deadline for adding Clearing choices, and for universities or colleges to accept applicants in Clearing.

Coventry University
The Student Centre
Coventry University
1 Gulson Rd
024 7615 2222
024 7615 2223

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