To achieve long-term success, businesses need to provide the products and services their customers require and they rely heavily on marketing professionals to do this. The study of marketing is therefore grounded in the understanding of customer needs, the environment in which companies operate and their competitors.
We will consider the broader implications of marketing and its impact upon consumers, society and other stakeholders, such as managing corporate reputation, advertising psychology or the sensitivities of marketing across different countries and cultures. You will be exposed to the newer ways of achieving competitive advantage in today’s business environment. For example, the extensive use of analytics and the various market research techniques used in decision making.
As the course progresses, you will study a variety of advertising and marketing topics, including creative development, copywriting, brand management and development, media consumption and selection and communications management.
Since marketing is a discipline that requires hands-on experience of conducting and managing activities, you will apply your marketing knowledge more extensively in the second semester. You will learn to appreciate the importance of how messages are received and encoded by society, and understand the power of marketing imagery and how this can have positive and negative impacts upon consumers and society.
First, we need to know the country where you finished school or are currently studying in!
We have detected your country as:
Not true? Then please select your country of High School Education:
Not if you are a National of one of the following countries:Austria, Belgium, Bulgaria, Croatia, Cyprus, Czech Republic, Denmark, Estonia, Finland, France, Germany, Greece, Hungary, Ireland, Italy, Latvia, Lithuania, Luxembourg, Malta, Netherlands, Norway, Poland, Portugal, Romania, Slovakia, Slovenia, Spain, Sweden, Switzerland, United Kingdom
What's your nationality?
Have you lived in or other European Union country for past 3 years?
Have you attended a university course in the past?
Have you completed or do you plan to complete your degree?
Do you plan to apply for a different course in the UK, or do you plan to apply for exactly the same course?
After submitting your application to the University, and being accepted, Ucademics will guide you through all the steps needed for you to apply to the student finance program.
UK and European Union students are eligible for a Tuition Fee Loan given by a British Government Organization called Student Finance England, which is paid directly to your university, independent of your grades or your family’s income.
Tuition Fees are paid per year. The value above represents the tuition fee for the 2018/2019 academic year.
The tuition fees might be subject to minor increases each year due to inflation.
15 January 2019
Applications for the majority of undergraduate courses should arrive at UCAS by 18:00 (UK time) on this day (check course details in our search tool for the correct deadline). The reference needs to be completed before the application can be sent to us.
30 June 2019
If an application is sent to us by 18:00 (UK time) on this day, we’ll send it to the chosen universities or colleges. Applications received after this date will automatically be entered into Clearing.
31 August 2019
The deadline for any remaining conditions to be met – otherwise the university or college might not accept the applicant. Adjustment ends on this date.
20 September 2019
The final deadline for applications to 2019 courses. Applications must arrive at UCAS by 18:00 (UK time).
22 October 2019
The deadline for adding Clearing choices, and for universities or colleges to accept applicants in Clearing.