Solent University
Campus: Southampton Solent University , Southampton
Advertising and Multimedia Communications
1.0 Year • 100% Funding Available
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Customer engagement is increasingly key with the benefits of ‘big data’ providing detailed analytics for campaigns. Media planning is becoming more scientific and measurable, moving customers up the loyalty ladder to generate content for brands. Advertising is the catalyst to delivering integrated campaigns and Solent’s MA Advertising and Multimedia Communications programme prepares students for making a strategic contribution.

Recognising the close relationship with marketing and public relations, the course focuses on emerging forms of advertising which blur the boundaries with journalism and the importance of content marketing. Teaching is delivered by a team of industry professionals and the course covers the development of contemporary integrated marketing campaigns.

As the roles of multimedia advertising management, digital newsroom manager, marketing professional, and corporate PR manager are converging, students are encouraged to develop a collaborative and interdisciplinary approach, and will have the opportunity to gain first-hand experience by preparing campaigns for live client briefs. Students are also encouraged to seek work-placement and freelance opportunities through the University’s student run agency, Solent Creatives, as well as prepare competition briefs for the Design & Art Directors Association (D&AD) and the Young Creative Network (YCN).


Advertising in a World of Converging Communication (30 credits)
This unit covers contemporary advertising practice and theory combining traditional mass media approaches with emerging social media and mobile channels. This unit develops practical skills and a critical awareness of the issues and practices within advertising in a world where increasingly the target audience can skip ads and brands combine paid, owned, earned and shared media to engage consumers. After introducing advertising principles, the unit moves on to explore the digital mix, content marketing, native advertising and immersive, augmented experiences. The traditional advertising roles of art director, copywriter, account manager and media planner are still important industry pathways but are increasingly challenged by agile practice, this unit considers the implications. Assessments are designed to test application of your learning in both theory and practice. 

Multimedia Campaign Planning (30 credits)
Students get the practical opportunity to develop and implement a number of campaign activities across a wide variety of platforms, testing their ability to integrate paid, owned, shared and earned media in a PR campaign.

Media Measurement & Evaluation (15 credits)
This unit introduces students to the challenge of measurement techniques applied in advertising, marketing, promotion and PR sectors, including the evolution of RoE (return on engagement)

Research Methods (15 credits)
This unit raises the students’ research skills to Master’s level, including SPSS and other methodologies that are relevant to their particular areas of interest (Shared Unit)

Professional Practice (30 credits)
This unit positions the MA programme in terms of the student’s career aspiration, identifying skill sets and development needs in a PDP, which forms the basis of a freelance/workplace project- and informs the student’s choice of Major Project or dissertation

Major Project/Dissertation (60 credits)
The culmination of the MA degree, where the theory and practice learned in the previous units informs the student’s principal learning outcome- a campaign that demonstrates their professional attainment or a dissertation that critically examines a crucial industry issue, generating original thinking. Both project and dissertation require primary research to a master’s level.

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What do I need to get in?

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United Kingdom

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Entry Requirements for: United Kingdom


Overall of 180 in United Kingdom Scale .

The course is taught by industry experts who have established practitioner careers and who have strong links within the industry. Students have the opportunity to work on live client briefs and are encouraged to gain a work placement or freelance project.

Past students on the University’s creative advertising courses have benefitted from visits to London-based advertising and creative agencies.

Students who are in work while taking the course have the opportunity to adapt the topic of their assignments in several units to suit the needs of their employers.

Do I Have To Pay?

Not if you are a National of one of the following countries:

Austria, Belgium, Bulgaria, Croatia, Cyprus, Czech Republic, Denmark, Estonia, Finland, France, Germany, Greece, Hungary, Ireland, Italy, Latvia, Lithuania, Luxembourg, Malta, Netherlands, Norway, Poland, Portugal, Romania, Slovakia, Slovenia, Spain, Sweden, Switzerland, United Kingdom

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Your funding value: £19.000

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Congratulations, you are eligible for 100% tuition fee funding from the British Government. For more information visit our Student Finance page.

After submitting your application to the University, and being accepted, Ucademics will guide you through all the steps needed for you to apply to the student finance program.

UK and European Union students are eligible for a Tuition Fee Loan given by a British Government Organization called Student Finance England, which is paid directly to your university, independent of your grades or your family’s income.

EU/UK students
International students
£ 6,950
£ 12,500

Tuition Fees are paid per year. The value above represents the tuition fee for the 2018/2019 academic year.
The tuition fees might be subject to minor increases each year due to inflation.

15 January 2020

Applications for the majority of undergraduate courses should arrive at UCAS by 18:00 (UK time) on this day (check course details in our search tool for the correct deadline). The reference needs to be completed before the application can be sent to us.

25 February 2020

UCAS Extra opens

06 May 2020

Universities due to respond to applications submitted by 15 January

30 June 2020

If an application is sent to us by 18:00 (UK time) on this day, we’ll send it to the chosen universities or colleges. Applications received after this date will automatically be entered into Clearing.

05 July 2020

Last day of UCAS Extra

06 July 2020

UCAS clearing opens

21 September 2020

The final deadline for applications to 2019 courses. Applications must arrive at UCAS by 18:00 (UK time).

20 October 2020

The deadline for adding Clearing choices, and for universities or colleges to accept applicants in Clearing.

Solent University
East Park Terrace
SO14 0RT
023 8031 9039
023 8022 2259

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